I’m
Irene Houston, I teach online technology to small business
owners, coaches and service professionals who want to market internet business.
I’m
Irene Houston, I teach online technology to small business
owners, coaches and service professionals who want to market internet business.
Continue reading "Homepreneur Products article by Jimmy D. Brown" »
When you run your own business it's important to become more self-aware and understand what natural style you bring to your business.
For example, if you have a natural preference for extraversion there will be some areas that will serve you well, but in other areas you'll need some development.
If you are a natural extravert you'll recognize some of these points:
Continue reading "7 Tips for an Extraverted Business Owner" »
When you run a business you're expected to be the life and soul of the party. But if you're naturally more reserved you may find this difficult. If you're more introverted than extraverted, you'll often dislike attending functions where you find yourself amongst a lot of
people you don't know.
You probably prefer to spend time alone or with small groups of people you know. The thought of being in a large networking event with strangers can feel scary. But the thing is, when you run a business you'll need to get out of your comfort zone to network, network, network, as the marketing gurus keep telling us.
Here are five tips on how introverts can handle the networking aspect of their business:
1. If you're attending network events check to see if anyone else you know has also been invited and go along with them.
2. Practice your elevator speech, this is one or two sentences describing who you are and what you do. Prepare this beforehand as well as your USP (unique selling point) then you won't have to 'think on your feet'.
Continue reading "5 Tips For an Introverted Business Owner" »
Looking for a good way to stay in touch with the people who visit your blog or website? I do this by offering weekly teleclasses (listen in to one of my recent calls here), but you may want to consider sending out an ezine, or electronic newsletters. This is a great way to share good content, introduce your infoproducts or services and promote other people's products.
A word of warning though, preparing a weekly ezine can really sap your time, deadlines need to be met. If you run your online business alone then be mindful of how much time you can actually allocate to preparing a weekly newsletter.
If you already have lots of content that's a great, but if you're still struggling to find good quality information for your target market then perhaps you need to ask yourself if you will be able to maintain a blog or website with so little content? Perhaps you need to re-think your niche market.
Continue reading "7 Tips to Help You Find Content for Your Ezine" »
If you've been following me on my blog or listening in on my free teleclasses, you'll know by now that my ideal target market comprises of small home-business owners who struggle to master the technology they need to market their business online. They are mainly female, usually mothers who juggle home-life and work-life and are mainly aged between 30-55 years. They are based all over the world as thankfully, the power of the internet allows us to connect very easily via teleclasses. With this knowledge I am able to design my services to suit my ideal clients.
Here are a few of the demographics you should research to identify your ideal clients:
Age: Babies, toddlers, teenagers, young adults, middle aged, elderly
Gender: Male or female (or both)
Education/earnings: Lower or middle class, high earners, very wealthy
Marital status: Singles, married, divorced, living together as partners, widow/widowers
Locality: Local, national, or worldwide
Ethnicity: Asian, Afro-American or all groups
Religious background: One specific group or all groups
Family Life: Newly married, married with children, married no children, single parents, grandparents
After narrowing down your specific ideal market, you will have to spend some time researching the different ways you need to market to them. This can vary on their ages, gender, income and buying habits.
You may need to try several different types of marketing before you get it right.
I have found the 20 Ways to Make $100 Per Day Online report to be very useful in exploring different ways to market to different groups - I hope you find it useful too.
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
If you still haven't decided what you're intending to sell online or, more importantly, who you are going to sell to, then you'll find this information really useful. Finding your
'niche' or ideal target market and the right way to market to them will be the secret to a successful online home-based business.
You may already have a traditional business, such as a service-based or coaching practice, so the next step for you is to understand how to sell and market your services and products using the power of the internet and it's 15 billion users worldwide.
When I considered putting my traditional serviced-based business online last year I looked at lots of different options, and I don't mind admitting, I ended up being more than a little confused with all the information out there.
** WHY PEOPLE SEARCH AND BUY ONLINE **
People buy for a variety of reasons, and as an internet marketer you should be solving some of their problems.
Can you help your clients solve any of the following?
1. Avoid pain - remedies, medicines
2. To save effort - groceries delivered, buy books online
3. Make money - selling products online, online betting
4. Achieve success - personal development courses, personality tests
5. Achieve happiness - online dating
6. Be entertained - videos, DVDs, CDs
7. Receive recognition - become an expert, get qualified
8. Be loved - online dating, membership to relationship sites
9. Save time - learn from an expert
10. Save money - discount offers, review sites
The first place most people look to find solutions to their problems is on the internet. So, once you've figured out how to do this for your target market or 'niche', then the next thing you need to do is choose a way to market and sell to them.
You could try teleseminars or teleclasses, or online auctions. You could even create your own info products. Some internet marketers are very successful using public domain works. In fact, the list is endless, so it's really important for you to find the right way to reach your prospective clients. It will save you a great deal of time and effort if you research the 'different routes to market' when you want to make money online.
You can check out how average people, just like you, can and do build sustainable incomes working part-time from home by reading this report from Willie Crawford 20 Ways to Make $100 Per Day Online
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
Adding these three simple steps will make it easier for your blog to be indexed by the search engines and your visitors to make a connection with you.
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
You've probably heard already the search engines just LOVE video. Adding video or audio to your blog or website will increase your chances of being indexed by the major search engines like Google, Yahoo or MSN.
You're probably panicking wondering how you're going to add video if you don't even have a camcorder - but here's the good news. It's really easy to make a short video using Microsoft's neat little program called Photo Story 3.
What's even better, you can add photos, captions, music and really use your imagination to provide your visitors with some good quality information for free...and the search engines will find you a lot easier!
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
Think carefully how you will present yourself and your organization. Send out the right impression about your online business right from the start, 'cutesy' isn't always good for business.
2. Join the latest Social Media sites like Twitter
Twitter is micro-blogging software that allows you 140 characters to post a message to anyone who follows you. You can share articles you've written, blog posts, interesting research you've discovered with your followers. It also allows you direct access to your sector's 'thought leaders' (provided they too are on Twitter, of course) as you follow them and share this information with the people who follow you.
3. Write articles of around 250-400 words, cover topics to help people solve their problems. Become an expert in your field and share your knowledge.
4. Visit forums in your area of interest, make an effort to be helpful by providing solutions to other members' problems. Recent research shows 80% of people who visit forums usually lurk in the background and never contribute. Be proactive, share your knowledge... but don't give away the shop.
5. Start blogging... post regularly to everyone who wants to know more about your subject matter. Use a conversational style, don't be too formal. Give people a chance to get to know you and inject some of your personality in your writing.
Join me on facebook and Twitter
All these ways of internet marketing cost very little, but you must learn how to harness the technology to do the right things, in the right order, to get the right results.
If you're still stuck for ideas on how to make money online with a home-based business the best advice I can give you is to gain more knowledge and be informed by the experts who are already doing it.
I highly recommend you read Willie Crawford's special report 20 Ways to Make $100 Per Day Online if you're looking for ideas to make money online. Willie is a highly respected internet marketer and member of the 'The Internet Marketing Inner Circle'. He produced this report together with his fellow expert internet marketers to look at how average people, just like you, can work part-time from home and make money.
Don't fall into the trap of ordering lots of special reports promising you a 'get rich quick ' scheme, believe me, most of them just don't work. You need your online business to be around long-term, therefore you need to build strong foundations.
This report provides all the information you need on 20 different ways to make money online from selling on eBay, Profitable Niche Markets, MLM, Greeting Cards, Memberships Sites, Resell Rights, Infoproduct Creation and much, much, more.
Read 20 Ways to Make $100 Per Day Online report and gain as much knowledge as you can from other people who make a sustainable income online and be informed!
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
Have you considered putting pen to paper and becoming a published author many times? But decided against it as you're convinced you've got nothing interesting to say? You may even think that to be an author you have to write a famous novel or be the next J.K. Rowling.
Well, you're wrong! People seeking help on the internet aren't always looking for a best-seller book. In fact, initially most people look for short snippets of information to help them solve their problems. You've done that yourself, right?
Article writing is one of the best ways to raise your online visibility. I've found since I started writing articles my online visibility has soared. Since subscribing to several article directories a few weeks ago, I was amazed to see over 5000 people worldwide have read my articles on a variety of topics from internet marketing, blogging, teleseminars, success, dating, careers, personality types or affiliate products I have used or recommend.
Remember, you already have a lot of experience of life to bring to the table. You can write about all sorts of topics too, you don't have to stay in your niche. Have a look at my articles on various topics on Ezine Articles here www.ArticlesByIrene.com
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
Have you started your online business yet? If you have, then like me, you're probably finding there are just not enough hours in the day. Working for yourself means you're the accountant, marketing specialist, CEO, secretary, advertising guru and general dogsbody in your organization. When are you going to find the time to run around attending traditional networking events to find your prospective clients?
But you know, you really don't have to do all this. It's 2009 - you really should be harnessing the enormous power of the internet to help you find the people who need your services.
Social Networking for Business can really change the way you do business. This time last year I wondered where I would find the people who needed my services - but now I have people from all over the world who listen to my free weekly teleclasses and contact me on a daily basis. I've been able to build my list of people who need my services through social networking.
I didn't get caught up in all the traditional networking - that just drains you of time and energy. You'll be exhausted in a few months (if you're not already) if you're only using the traditional offline networking route. I encourage you to work smarter and develop an online strategy too, as quickly as possible.
You have to work smarter and use the power of the internet to connect with people, start to embrace Social Networking for your online business - it's way too hard to use only traditional marketing when you are a 'one man' or 'one woman' band, right?
You've got to work smarter to move your online business to the next level. I know you're convinced there are people out there who need your services - but you've got to be able to reach them for your online business to survive.
Join me on my *FREE* TeleClasses where I offer advice and tips on Technology for Beginners to Internet Marketers. Just pop your name and email in the box on the top right to join me.
Reciprocity is very powerful for anyone starting an online business,
do you know what it means? If you do, then you'll understand how the
strong rules of influence work.
If you don't, then here's what Dictionary.com says:
Reciprocity
"A reciprocal condition or relationship. A mutual or cooperative interchange of favors or privileges, especially the exchange of rights or privileges of trade between nations."
The line that sticks out for me is 'a mutual or cooperative interchange of favors or privileges'. When you start your online business it's important to fully understand the Rule of Reciprocity, as this will be a key factor in how you connect with your readers, visitors and customers and build relationships.
It's not just a case of offering a 'free report' or 'free ezine' it goes much deeper than that. People need to make a connection with you, they have to feel comfortable using your services and buying your products. The fact you're offering 'something for nothing' is just the start of your relationship -- you'll only build strong connections by providing good quality information on a long term basis.
Once you build up trust and offer your expertise, only then will others trust you enough to reciprocate and start to pay for your services.
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
Many people worry about what they are going to write when they start a blog, especially for business.
Don't worry though, you'll probably find once you start writing, it will all come quite naturally. It's a mistake to assume you have to provide deep and meaningful content. In fact, this type of information can actually turn a lot of people off reading your blog.
Most blog visitors are just looking for short, sharp tips and advice from you to solve their problems. Remember, you can always offer an in-depth service, for example, an eBook or design an eCourse and direct your visitors to the sales page (one for each product) from your short blog posts.
Continue reading "3 Mistakes to Avoid When Starting a Business Blog" »
Business blogging is getting more popular everyday. Even large corporates are realizing how powerful business blogging has become. Instead of being presented with a static web pages - customers are now able to receive updates through the RSS feeds.
But you don't have to be a large organization to start a blog for your business, in fact, it is now easier than ever to get up and running.
Let me give you a few tips and advice on business blogging:
1. Create a personal log or diary
Share your thoughts, tips or advice with your readers. Become a 'thought leader' in your sector and research new ideas to pass onto others.
2. Review other blogs and products
Review other sites and blogs in your niche market. Make sure you ask for comments and encourage your visitors to recommend your blog to others. Provide recommendations, feedback and honest critique on other people's services and products. Once your visitors know, like and trust you, they will be more comfortable following your recommendations.
3. Community blog
Community blogs are one of the best ways to grow your list of subscribers in an organic, wholesome way. Ask your visitors to share their problems with others, just like them, to hopefully find solutions. People often have natural desire to feel part of a group or community, rather than exist in isolation. Most human beings like to feel they 'belong'. You only have to look at the astronomical raise in popularity of the new social networking sites such as facebook, now reporting over 110 million users worldwide and growing everyday! Join me here as my facebook friend to experience the power of social networking.
4. Internal company blog
You may be employed in a large organization, but you can still consider using a blog to share ideas and brainstorming events. Most employees like to feel their opinion counts.
5. Affiliate marketing blog
Become an affiliate marketer and sell other people's products and services.
...the list is endless - the hardest part for you may be just getting going!
*** Coming soon ***
Look out for my new video tutorial 'Building a Blog for Business' coming soon
If you want to really connect with people you'll find business blogging is now the best way forward to build a relationship with your customers. It used to be complicated to build a business blog - but not any more. Business blogging is definitely the smart way to make connections when you're selling services and products remotely.
What do blogs have that websites don't? Well, for a start a blog is a website, but it's designed in a different way to connect through Really Simple Syndication or RSS to the search engines and anyone who wishes to receive updates regularly - one thing a traditional website doesn't do.
Continue reading "Are You Putting Personality into Your Blog?" »
This time last year if you would have told me I would be on facebook everyday and sending 'Tweets' to a microblog program called 'Twitter' I would have told you that you were off your rocker!
But I have to admit I am smitten, not just with the technology involved - as you know I am a 'techie' at heart - but to the generosity of the great people, from all around this beautiful planet we live in, who share great information and are ready to help.
I had set up my Blog Network in facebook and spent some time asking friends if they would like to join as you need authentication from FB before it will pull in your feeds live.
*** NEW e-COURSE in Spring 2009 ***
FOR COACHES AND SERVICE PROFESSIONALS
I've helped hundreds of people over the passed few years to discover more about themselves and their strengths, especially in the workplace and more importantly in their small business using Personality Type.
Many people from service, caring or coaching backgrounds feel uncomfortable when it come to selling... are you one of them? If you have a reluctance to sell, then I can help you.
Continue reading "Are YOU a Coach? DO YOU have a RELUCTANCE TO SELL?" »
I took a course with Katheen Gage about 6 months ago and she gave me some very good tips on how to deliver teleseminars to make money.
She had now introduced an exciting digital report called 'Teleseminars Make Money' I recently purchased this report and wasn't disappointed as Kathleen is reknowned for providing good quality information.
Here's what in her new program 'Teleseminars Make Money':
Be
wildly successful... discover what you need to know BEFORE
you develop a teleseminar in order to be wildly successful
Continue reading "Kathleen Gage's 'Teleseminars Make Money' released!" »
Wow! This week has been one of the busiest for me.
I delivered two business presentations.
One of my articles is on the front page of AZArticles.com
Have a record number of subscribers for this week's *free* teleclass. You still have time to sign up in the box above.
Getting ready to launch of my *NEW* Blogging Video Tutorial
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** Coming soon ** ** Coming soon ** ** Coming soon **
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Building a Blog with TypePad - Video Tutorial
Well it's almost ready... just putting the finishing touches to my new video tutorial on 'Build a Blog with TypePad'. In the videos I walk you through the whole process of setting up a business blog in really easy-to-follow steps.
I'll show you how to map the blog address to your own domain - how neat is that?
If you are thinking of started a business blog then view a sample of the video tutorial here
I'll keep you all posted when it's ready to go... not long now!
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
I'm sure you don't even realise how powerful your voice can be for your online business.
It used to be complicated to add audio streaming to your websites or blogs, but that's all changed. I use Audio Acrobat and find it's just what I need for high-quality audio at an affordable price.
Here are 5 simple ways to add audio to your web site to attract more clients:
Continue reading "5 Ways to Add Audio to Attract More Clients" »
Helps coaches find their niche market. It's not surprising to learn most coaches find it really uncomfortable to pitch for work. Most have difficulty marketing themselves and finding their ideal clients. Remember, just because you think people will find your information helpful, doesn't mean that people will buy your services!
You need to do your research before you set up in business and make sure there is a market and that people are prepared to pay for what you have to offer. You absolutely MUST master the marketing angle of your online business, otherwise it could all end in tears.
To find out more about niche marketing for coaches check out this interesting book by Hannah McNamara Niche Marketing for Coaches
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
If you're in back to back meetings all day, stuck on a motorway, train, or airplane... or even just playing with your kids then did you know you can still keep your online visibility up there with Tweetlater?
Keep your Twitter stream ticking over with new tweets even when you're not in front of your computer. Or, use it as your personal reminder system.
This is a great little add-on for using Twitter, the microblogging software programme that let's you stay in touch with your 'followers'.
Follow me on Twitter and get a feel of how it all works www.ireneontwitter.com
Join me on my *FREE* TeleClasses where I share strategies and advice on Using Technology to Promote Your Online Business. Just pop your name and email in the box and I'll send you an invitation to my next teleclass.
